← Back to Adi

Terms of Service

Effective date: May 7, 2025 · Last updated: May 7, 2025

These Terms of Service ("Terms") are a legal agreement between you ("you" or "Customer") and Adi ("Adi," "we," or "us") governing your access to and use of the platform at hiadi.co and all related services (collectively, the "Service"). By creating an account or using the Service you agree to these Terms. If you do not agree, do not use the Service.

1. The Service

Adi is an AI-powered advertising management platform that connects to your Meta and Google Ads accounts, analyses performance data, generates hypotheses, runs controlled experiments, and provides recommendations to improve your return on ad spend. The Service includes the web application, API, and any associated tools we make available to you.

AI Recommendations. The Service uses artificial intelligence to generate insights and suggestions. These are informational only. We do not guarantee that any recommendation will improve your advertising performance, and we are not liable for business outcomes resulting from actions you take based on AI output.

2. Eligibility & Accounts

You must be at least 18 years old and have the legal authority to enter into this agreement — either on your own behalf or on behalf of the business you represent. By accepting these Terms you confirm that you meet these requirements.

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Notify us immediately at support@hiadi.co if you suspect unauthorised access.

3. Ad Platform Compliance

By connecting your Meta or Google Ads account you confirm that:

  • You own or are authorised to manage the connected ad accounts.
  • Your use of the Service — and any campaigns created or modified through it — complies with Meta's Advertising Policies, Google's Advertising Policies, and all applicable laws.
  • You will not use the Service to run ads for prohibited content categories as defined by those platforms (including but not limited to: illegal products, discriminatory targeting, misleading claims).

Adi is not responsible for the content of your ads, campaign performance, account suspensions by Meta or Google, or any platform policy violations.

4. Subscriptions & Billing

Certain features require a paid subscription. Subscriptions are billed in advance on a monthly or annual basis. All fees are in USD and non-refundable except as required by law or as otherwise stated in a separate offer.

If a payment fails, we will attempt to retry. After three failed attempts your account may be downgraded to the free tier. You can update your payment method at any time in Settings → Billing.

We reserve the right to change pricing with 30 days' notice to existing subscribers. Continued use after the notice period constitutes acceptance of the new pricing.

5. Acceptable Use

You agree not to:

  • Use the Service for any unlawful purpose or in violation of any law or regulation.
  • Attempt to reverse-engineer, scrape, or extract data from the Service beyond normal use.
  • Introduce malware, viruses, or any harmful code.
  • Attempt to gain unauthorised access to other users' accounts or data.
  • Resell or sublicense the Service without written permission.
  • Use the Service to create a competing product.
  • Misrepresent your identity or your authority over an ad account.

We reserve the right to suspend or terminate your account immediately for material violations of this section without refund.

6. Your Data & Our Licence

You own your advertising data and business information. By using the Service, you grant Adi a limited, non-exclusive licence to access, process, and store your data solely to provide the Service to you. We do not sell your data, share it with third parties for their commercial purposes, or use it to train AI models for use outside of your account.

We may use aggregated, de-identified data (from which no individual or business can be identified) to improve the Service and for benchmarking purposes.

7. Intellectual Property

The Service, including its software, design, trademarks, and AI models, is owned by Adi and protected by intellectual property laws. These Terms do not grant you any rights in the Service beyond the limited right to use it as described here.

If you provide feedback or suggestions, you grant us a royalty-free, perpetual licence to use that feedback to improve the Service without any obligation to you.

8. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR UNINTERRUPTED AVAILABILITY. WE DO NOT WARRANT THAT AI-GENERATED RECOMMENDATIONS ARE ACCURATE, COMPLETE, OR SUITABLE FOR YOUR BUSINESS. USE OF ANY RECOMMENDATION IS ENTIRELY AT YOUR OWN RISK.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ADI AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES — INCLUDING LOSS OF REVENUE, LOSS OF PROFITS, LOSS OF DATA, OR LOSS OF GOODWILL — ARISING FROM YOUR USE OF OR INABILITY TO USE THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN NO EVENT WILL OUR TOTAL CUMULATIVE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE EXCEED THE GREATER OF (A) THE TOTAL FEES PAID BY YOU TO ADI IN THE TWELVE MONTHS PRECEDING THE CLAIM OR (B) ONE HUNDRED US DOLLARS ($100).

10. Indemnification

You agree to indemnify, defend, and hold harmless Adi and its affiliates, officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to: (a) your use of the Service; (b) your advertising content or campaigns; (c) your violation of these Terms; (d) your violation of any third party's rights; or (e) your violation of any applicable law.

11. Termination

You may cancel your account at any time from Settings → Account. We may suspend or terminate your access at any time with or without notice if we believe you have violated these Terms or for any other business reason.

Upon termination: your right to use the Service ends immediately; we will delete your data within 30 days (except where retention is required by law); and Sections 7–10, 12, and 13 survive termination.

12. Governing Law & Disputes

These Terms are governed by the laws of the State of Israel, without regard to conflict-of-law principles. Any dispute arising from these Terms or the Service will be resolved by binding arbitration under the rules of the Israeli Arbitration Law, conducted in English in Tel Aviv, Israel, except that either party may seek injunctive relief in court for intellectual property violations.

If you are a consumer in the EU/EEA you may also have rights under local consumer protection laws that cannot be waived by contract.

13. General

  • Entire agreement. These Terms, together with the Privacy Policy, constitute the entire agreement between you and Adi regarding the Service.
  • Severability. If any provision is found unenforceable, the remaining provisions remain in full effect.
  • No waiver. Failure to enforce any provision does not constitute a waiver of future enforcement.
  • Assignment. You may not assign your rights under these Terms without our written consent. We may assign ours freely, including in connection with a merger or acquisition.
  • Changes. We may update these Terms with 30 days' notice for material changes. Continued use after the effective date constitutes acceptance.

14. Contact

Questions about these Terms:
legal@hiadi.co